He thinks that "Earth Hour" is a stunt. It is a stunt. It is a drive that bring the awareness of climatic changes to the public. The aim is not to actually make an effort to reduce the climatic change effect during the hour. It is just as a "symbol" (according to Wikipedia). Without the mass drive, many don't even get to be aware of such efforts without WWF drive.
I have not heard of the author or his activities before. He might be doing a great job to bring awareness on his part. However, his effort is limited to what he can do. Whatever he is doing has not reach to my end of the world yet. At least WWF is driving towards general awareness worldwide. Both are doing something towards bringing awareness of climatic change to the people. Why try to discredit what WWF is doing?
In is article he said "just 90 of the world's largest companies are responsible for 2/3 of all carbon emissions." What can he do to stop these companies? Isn't that the companies produced based on demand? Without bringing awareness to the general public, small bands of environmentalists could not even touch them.
Let's just work on climatic change reduction in each's own way without trying to discredit other's effort.
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