Celebrity Endorsed Products

Each year companies spent billions getting celebrity to endorse their products. It is due to the fact that customers likes celebrities. Just by appearing next to the product automatically attracts eyes.

Ideally, when a celebrity endorses a product, it means that they have chosen the product for their quality or features. This applies especially to those who excel in their profession. Some of the endorsement means that they have to put on the product when doing their profession. Others simply took part in the ads for the product. Yet other simply allow their face and signature to appear next to the product ads.

In actual fact, most if not all celebrities endorse the product for money. As long as the company pay them, they will endorse anything. Thus the ideal remains ideal and has nothing to do about the product. If you do a search with this title and add "go bad", you will find tons of jokes about bad endorsement celebrities. Famous celebrities end up damaging their own image because of that.

One typical local celebrity endorses "Pawn shop". I would say that is a bad choice. Others like e-cigarette endorsement is simply a bad move. Are they encouraging smoking again? In the 50s celebrity endorse cigarettes and cigars. Many junk food company used celebrity to endorse their products yet we nowadays encourage eating healthy food.

As a consumer, if you buy products just because celebrities endorsed it, you may end up with a bad choice and probably wasted money on it. The best choice is to ignore the endorsements and compare the products. Choose which ever that suits you rather than what the celebrities says otherwise.